Empowering Your Personal Brand

Learning Outcomes

Understand the importance of personal branding and the message you are currently sending
Define your valuers, strengths and uniqueness
Create consistence and authentic messages
Align your actions and behaviours with your personal brand
Strategies for showing confidence and assertiveness in communication
How to consistently communicate a strong message with gravitas

Discourse

Whether we are aware or not, we are constantly communicating information about ourselves to others. In turn, others are constantly receiving messages about us and creating an idea of who we are. In order to have the impact, respect and influence that we want to have, we need to have a strong consistent brand that others can trust. Your personal brand is what sets you apart in the workplace. It’s how you present yourself to others, the values you hold, and the unique qualities that make you stand out. It’s not just about what you do, but how you do it. In this session, we’ll explore the key elements of personal branding and provide practical strategies to help you define, communicate, and live your personal brand.

Program Overview

Understanding branding

Introduction to personal branding and it’s importance
The benefits of a clear and effective personal brand
Awareness of branding/people we are currently drawn to
Understanding the brand you currently own

Building your own brand

Identify your values, strengths and unique qualities
Define who you are and who you want to be
Understand how and where to communicate this
Set goals and targets in line with who you are

Getting your message across

Understand the key behaviours in communication
Gain awareness of how these align with your personal brand
Ensure that you are giving consistent and authentic messaging
Develop a clear and concise elevator pitch

Living your brand

Ensure consistency with your branding
Ensure you are living by your values
Build credibility and trust through your actions and behaviours
Handing challenges and staying true to you