Business Writing

Learning Outcomes

How business writing differs from traditional writing
How to influence a variety of audiences
Best practices in writing reports, emails and presentations
Learn what the people in your target audience care about, and write from their perspective
Using objectives, target audience, order, and flow before you begin writing
Understand the principles of style and grammar in business

Discourse

In this age of information overload, your communications have to be on point to gain an audience’s attention. Great writing is not about using big words, long sentences and complicated concepts. Great writing is an art. It’s about crafting a message, designing the reader journey and having the desired impact. This course covers the tenets of effective business writing including a variety of business communication, from emails, letters and reports. This course offers a clear, comprehensive, easy-to-use guide on how to be impactful with audiences.

Program Overview

Technical Writing Vs Business Writing

Establishing the difference between academic writing and business writing
How to transform your individual style
Create a best practice model for all business writing
Establish standards for writing that influence in the financial sector

Reaching others

Understand the PACE® Color Palette assessment tool
How to connect with others through email
How to interpret other’s writing styles
Guaranteed ways to engage an audience

Crafting your message

Grabbing your audience’s attention in the first 10 seconds: What’s In It For Them?
Having a “Hook Statement” that pulls people in
Using the Diamond Flow to deliver the message
The power of knowing your audience

Influential writing

4 models of influential writing
Emails and report writing
Social media writing and reach
Crafting an influential message that audiences take action on